Elite Laser Services

Brand Design . Brand Pattern . Print Design

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Project Overview

Elite Laser Services is a mobile cosmetic laser business offering a variety of anti-aging treatments using the very latest of laser technology.

After 12 years of growing her successful business, treating her clients and leaving them feeling fresh and youthful, Fiona realised her brand identity was no longer reflecting the essence of her business and the high quality service she provided. It was time for her own brand refresh!

After working with Fiona to gain clarity around her business objectives and vision, I developed a unique and beautiful brand identity that instantly felt more aligned to her and her business. 

The logo design is a minimalist typographic style that I hand rendered before digitally creating. Utilising the leaf-like elements within the logotype, I created a simple brand pattern in a soft muted colour palette of pinks, purples and greys. The overall branding suite feels feminine, elegant and polished with just the right amount of softness.   

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Fiona loves her new branding…

Working with Jodie was a dream. I knew after 12 years of growing my business that my brand didn’t feel like a good fit anymore. Jodie really took the time to get a good understanding about me, my purpose and vision for my business. Then she worked her magic and came up with the most incredible brand identity design that was beyond anything I had envisaged. I absolutely love my new look and it just feels right now too, it’s given me renewed confidence in my business. Jodie felt like my creative partner through the whole process, supporting me every step of the way. I couldn’t be happier!

FIONA MILLS, ELITE LASER SERVICES

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