Inner West Nutrition

Brand Design . Brand Pattern

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Project Overview

Inner West Nutrition provides a consultancy service in nutrition and lifestyle practices, to assist with the management of disease and ill health. With a long term interest in health and nutrition, along with having her own experience with ill health, Tanya decided she wanted to take everything she had learnt on her own journey and help others on theirs.

Tanya had a clear vision for the look and feel of her new business, it was important that her brand identity reflected the nature of her business being in health and nutrition, without the typical food and weight loss imagery. She wanted the brand to focus on the holistic, coaching and nurturing aspects of her business.

With this in mind, I began to conjure up thoughts of a hand held out in a caring and supportive way. Taking this concept a little further I considered how Tanya’s customers go on a journey with her as they begin to feel healthier, stronger and more confident, it’s a journey of personal growth. The seedling in the palm of the hand represents their growth.

The colour palette feels fresh, comforting, positive and full of life. The simple brand pattern has been created using the small water droplets within the logo mark which looks great in different colour combinations.

 

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Tanya loved my designs…

Thank you for the designs – they are fantastic! They really reflect the different aspects of me and my business! You’ve made it so hard to choose though!

TANYA ZUGAJEV, INNER WEST NUTRITION

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