“Do what you love. Love what you do.”
This is one of my favourite quotes and I’m happy to say I’ve spent 25 years doing exactly what I love.
I discovered my love of design when I was at high school where it was always my mission to make sure my assignments looked visually perfect and more often than not I always received top marks for presentation! It was all about choosing the right colour combinations, nice typefaces and creating a neat layout, this of course was before computers when I had created it all by hand! It was around this time all those many years ago that I knew I was destined to become a Graphic Designer.
With an eye that has always been naturally drawn to shape, colour and pattern, alongside a very curious mind, I decided to expand my expertise and explore other design disciplines in fashion, textiles and illustration. It’s been an exciting journey of self-discovery which has lead me to becoming the multidisciplinary designer that I am today with a core focus on Graphic Design and Illustration.
I work my creative magic when teaming up with clients who vary from marketing professionals, brand strategists, entrepreneurs and product designers. As their creative partner, we work together to develop a brands visual identity through print and online brand assets, that tell a story and connect with their target audience.
Illustration is an area of my work I’m exploring more and more. It’s a great way to visually communicate an idea or message and it helps a design look more unique, appealing and memorable. The Illustration could be a print or pattern design to adorn walls, fabric or paper for both home and commercial purposes.
When collaborating with clients, my approach is personal. I believe it’s imperative to take the time to establish insightful, honest and open relationships in order to gain a thorough understanding of my clients business vision and objectives. With this knowledge I can then recommend the best creative solutions that allow them to stand out from the crowd.