Bluefish Marketing

Brand Design . Print Design . website design

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Project Overview

Bluefish Marketing develops and implements impactful, engaging and cost-effective marketing strategies that help businesses of all shapes and sizes grow. After spending over 13 years supporting her clients building their strong brands, Sarah decided her own brand was in need of a refresh.

The inspiration behind Bluefish has always been the ocean with Sarah both living and working only a stone’s throw away from the beach. Knowing that Sarah’s favourite colour is also blue, developing the new Bluefish colour palette came quite easily with a mix of light and dark blue hues supported by a beautiful aqua mist colour, it feels both professional and tranquil.

The logo design is a typographic style using elegant, contemporary typefaces in combination with a hand scripted typeface that creates a sophisticated yet personal feel.

The new brand identity is then carried through to the Bluefish website. The design looks fresh and inviting, with colourful photography, clean typography and a very cute little animated blue fish to catch and delight the audience’s eye!

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Sarah's experience…

With creative flair and a great eye for detail, Jodie is a talented designer and illustrator. I’ve worked with Jodie for many years now, over several client projects, as well as engaged her to update my own brand identity and brand assets including my website. Jodie is an absolute pleasure to work with, her designs truly bring brands to life in an effective and engaging way.


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Looking to create a distinctive and memorable brand?

Let's make it happen!